Multifamily Insiders: The Path of Lease Resistance
Facilitated by Multifamily Insiders
The Path of Lease Resistance
Webinar presented by Rommel Anacan
It's never been harder, or more important, to truly connect with today's rental customers. The marketplace is filled with endless options, and the real challenge isn t trying to convince someone to lease... it's removing what's in the way of a yes. This eye-opening session will help sales professionals how to identify the subtle habits and outdated practices that unintentionally push customers away, while showing them how to create a smoother and more effective leasing experience. From showings that feel like meh, missed opportunities, and actions that make customers want to look elsewhere, this session tackles the "small" things that cause big resistance. More importantly, it gives leasing professionals the tools to help their customers make a decision they can feel good about, and confident in.
- You'll be able to identify the habits and ways that push customers away.
- You'll discover how to create a seemless experience, from start to finish.
- You'll learn how to overcome your own internal resistance to selling.
- You'll learn the subtle (but effective ways) to reduce your customer's resistance and help them say "yes!"
Join Rommel Anacan and the Webinar Wednesday Team on May 13, 2026 at 2pm Eastern Time To Learn How to Travel the Path of Lease Resistance!
About Rommel Anacan
Rommel Anacan (Roe-mell Ana-kin) is a powerful speaker, trainer, and fractional executive who has helped thousands of apartment professionals lead better, lease better, communicate better, and find and use their voice to make a powerful impact.
With over 20 years in the industry (from leasing to corporate leadership), he brings real-world experience, charismatic energy, powerful content and a relatable approach that moves people to action. It’s the reason thousands have looked to him for easy to use strategies that instantly excite, equip and empower them to achieve extraordinary results.
Rommel has keynoted and spoken at multifamily industry events such as Apartmentalize, Brainstorming, and Multifamily Executive. He has also spoken for leading companies and organizations such as Yardi Systems, Sabra Foods, Flir Systems, Camden, Building Industry Association, Goldrich + Kest, Value Companies, Lincoln Property Company, Lincoln Military Housing, Apartments.com, Griffis Residential, RW Selby and Co., Manufacturers and Food Service Industry, Atlantic-Pacific Companies, Satisfacts Research, Institute of Real Estate Management, Building Owners and Management Association, the UK Apartment Association and apartment associations throughout the United States.
When not speaking around the country Rommel loves spending time with his family, is the lead pastor of Sacred Community Church in Orange County, California, volunteers with the Civil Air Patrol (U.S. Air Force Auxiliary) and loves watching sports and Hallmark movies.