Multifamily Insiders: When Social Media Hits Home
Facilitated by Multifamily Insiders
When Social Media Hits Home: Protecting Your Team and Occupancy in the Age of TikTok & Instagram
Webinar presented by Liz Newkirk
In today’s market, one negative TikTok or Instagram post can spread faster than any marketing campaign, shaping public perception, damaging onsite teams’ reputations, and even influencing leasing decisions. This session will unpack how non-resident and resident-driven content impacts brand trust and occupancy, why social media has become the “new word-of-mouth,” and what executives can do to mitigate risks. Executives will leave with a clear framework to safeguard their teams and bottom line in the digital-first leasing landscape.
- Understand how online reviews and viral content directly affect occupancy.
- Protect onsite teams from reputation damage.
- Develop proactive social listening and response plans.
- Turn negative narratives into opportunities for stronger resident engagement.
Join Liz Newkirk and the Webinar Wednesday Team on May 20, 2026 at 2pm Eastern Time To Learn How to Protecting Your Team
About Liz Newkirk
Elizabeth (Liz) Newkirk (she/her) is the Director of Brand Advancement at Loebsack & Brownlee, PLLC in Charlotte, NC. Originally from Atlanta, GA, she has a background in digital marketing and analytics and is a co-founder of human-focused strategies in the Southeast. Liz holds a degree in Business with a specialization in Marketing from Johnson C. Smith University and several certifications, including those in Organizational Culture and Diversity and Equal Employment Opportunity from Arizona State University and the EEOC. At Loebsack & Brownlee, Liz has launched initiatives such as the Lecture in Law & Humanities Series at Clemson University, which highlights social injustices, and the LB Against Domestic Violence Campaign, raising over $10,000 to combat violence. She has also facilitated partnerships with well-known national brands. A respected speaker and leader, Liz was the first Woman of Color to serve as President of the Suppliers Council for the Greater Charlotte Apartment Association (GCAA) and currently holds roles on the GCAA Board of Directors and as Chair of the Education Foundation Board. Liz has won the Social Media of the Year award eight times and received multiple honors, including the 2021 GCAA Volunteer of the Year and the 2022 Triangle Apartment Association DEI Champion of the Year. She was recognized in the “Top 50 Women to Know in North Carolina” by KNOW Women Media in 2024. Outside of work, Liz enjoys dancing, her dog, and coffee with cinnamon roll creamer.