Reputation Management: Outdated & Outnumbered

Facilitated by Multifamily Insiders

Wednesday, December 6, 2023
2:00 PM - 3:00 PM (EST)

Reputation Management: Outdated and Outnumbered

The practice of managing your online reputation is problematic; quite simply, it doesn't work. A community's reputation is managed by its residents, through the stories they tell based on their perspectives and experiences. And for those considering your community, it's all about the "wisdom of the crowd". So, instead of trying to manage your reputation, let's try something new! This session breaks down the components that drive a renter's experience, what teams can do to control the online narrative, and how to build a crowd that's ready and willing to sing your praises!

  • Examine What Motivates Renters to Write Online Reviews
    Then, learn how to ensure those stories are positive.
  • Learn The Key Differences
    Distinguish between managing your reputation and protecting your brand.
  • Takeaway 3 Action Items
    Improve your community's online presence with these 3 important takeaways.

Join Lia Nichole Smith and the Webinar Wednesday Team on December 6, 2023 at 2pm Eastern Time to build online praise instead of a pummeling!

Lia Nichole Smith
About Lia Nichole Smith

Lia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for conventional, affordable, senior and student communities. GlobeSt. has named Lia one of their 2022 Influencers in Multifamily; she is an active member of the Atlanta Apartment Association’s Education Committee, and a highly sought-after speaker for industry events across the country as well as a repeat speaker at NAA’s Apartmentalize Conference.