Multifamily Insiders: The Closer: No Lead Left Behind
Facilitated by Multifamily Insiders
The Closer: No Lead Left Behind
Webinar presented by Latrice Leake and Sammie Lopour
Step into the world of investigative leasing in this engaging webinar, designed to equip you with the skills to solve the mystery of turning leads into leases. As a “leasing investigator,” you’ll learn how to analyze every clue, uncover hidden motivations, and create urgency that inspires prospects to apply on the spot. Get ready to transform your approach and leave no lead behind ensuring every potential resident has a compelling reason to lease with you.
In this session, you’ll uncover how to:
- Analyze Prospect Clues
Decode the subtle signals that prospects give, from online behaviors to in-person interactions, and use these insights to address their specific needs and motivations. - Build Your Case for Closing
Employ persuasive techniques to present a tailored, compelling property story that aligns perfectly with each lead’s desires, creating an irresistible case for signing. - Interrogate Without Intimidating
Cultivate a friendly yet strategic approach to asking questions, allowing you to uncover objections naturally and handle them with ease. - Create Urgency to Apply on the Spot
Use powerful strategies to highlight limited availability, exclusive offers, or in-demand unit features, motivating prospects to act immediately. - Follow-Up with Precision
Keep leads warm and engaged with strategic follow-ups designed to prevent them from becoming a “cold case.” Learn timing and techniques that keep your property top of mind, ensuring prospects stay interested and ready to lease.
Join Latrice Leake, Sammie Lopour, and the Webinar Wednesday Team on June 25, 2025 at 2pm Eastern Time To Close More Leases!
About Latrice Leake
Latrice Leake is a dynamic Learning and Development Specialist at Mission Rock Residential, where she has built a reputation as “The Solutionista” due to her innovative approach to professional growth and organizational development. With over 26 years of experience in the multifamily housing industry, Latrice has honed a deep understanding of the complexities and challenges that come with managing teams and creating effective learning opportunities. In her current role, she oversees training in North Carolina, Maryland, and Virginia, bringing strategic insight to each region.
Latrice is not only a seasoned professional but also a passionate advocate for diversity, equity, and inclusion (DEI). She is an active member of Mission Rock’s DEI task force, working to ensure that inclusivity is woven into the company’s core values and practices. Additionally, Latrice serves as the lead for the Employee Resource Group, where she fosters a sense of community and belonging for employees.
Her leadership extends beyond the workplace; Latrice is also involved in the Maryland Multifamily Housing Association’s Education Board, where she contributes her knowledge to support the professional development of others in the industry.
Outside of work, Latrice is a devoted mother to her 7-year-old son, Isaiah, a self-proclaimed chicken nugget connoisseur with a refined palate for the best nuggets in town. Whether at home or out and about, their adventures together are always filled with laughter and discovery. Latrice’s energy, expertise, and community-centered mindset make her a standout leader both professionally and personally.