Identifying Prospect Needs: Leave the Crutch of your Availability Behind!

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Wednesday, October 7, 2020
2:00 PM - 3:00 PM (EDT)

Event Details

Webinar Wednesday

$30 - Member Rate

$40 - Non-Member Rate

Imagine your typical tour - you greet your customer and start asking questions: When do you need to move in? How many bedrooms do you need? More often than not, we then lean on the crutch of our availability to determine what our customer "needs" from us, rattling off a bunch of jargon such as availability date, rent amounts, square footage, amenities, and more. This not only leads to confusion for your customer, but it eliminates the ability for the leasing consultant to connect with the renter and truly get to know who they are and how they live.

This webinar will identify some best practices for leaving the availability behind and confidently helping your customers decide your community is the perfect fit for them!

  • Learn fresh new ways to identify your customers’ needs
  • Understand how to confidently sell your community and not just your availability
  • Appreciate that each customer is an individual and the only way we make ourselves stand out from the competition is truly learning to connect with them

Join Deanna Jackson on October 7, 2020 at 2pm to Stand Out from Your Competition!

Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors, Marketing Directors


About Deanna Jackson:

Deanna Jackson has worked in the multifamily industry since 2006. With her desire to someday become a corporate trainer, she took on numerous challenges in several markets with a focus on learning as much about the industry as possible; this includes 7 lease ups & 2 rehabs at a variety of communities from urban to suburban, high/mid-rise & garden style with retail, HOAs and more. For the last 5 years she has worked as a National Trainer at Simpson Property Group, using her vast industry knowledge to help hone the skills of their on-site teams all around the US. Her passion is helping employees make the best decisions for both the customer and the bottom line, and she loves the “light bulb” moment when great ideas are shared and learned.