Selling Through Storytelling

Once upon a time, a rental housing professional attended a class on how to tell stories to customers. They learned that they can become a great storyteller and increase their leasing success. They discovered why stories are far more memorable (and effective) than a typical sales presentation and how to craft the perfect blend of logic and emotion to persuade their prospects to lease. When they went back to their company and shared their knowledge, they all lived happily ever after!