Industry

How and Why You Should Respond to Negative and Positive Online Reviews Wednesday, 11 July 2018 Jennifer Carter Resident Retention Apartment Marketing Property Management Because teams tend to focus on damage control when it comes to negative reviews, responding to positive reviews are... Continue Reading

By Lori Hammond Even in this digital world, grassroots marketing to local businesses can mean a 10- or 20-percent increase in qualified visits. Find out how to partner with local organizations without being a pest. In today’s digital world, it is easy to forget the value... Continue Reading

The Rental Mismatch: Where are the Amenities? July 11, 2018 A key word for apartments these days is: Amenities. These extras, ranging from in-unit washers and dryers to a spin room, are what renters want. However, a recent report released by Apartment List shows that in some cities,... Continue Reading