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How and Why You Should Respond to Negative and Positive Online Reviews Wednesday, 11 July 2018 Jennifer Carter Resident Retention Apartment Marketing Property Management Because teams tend to focus on damage control when it comes to negative reviews, responding to positive reviews are... Continue Reading
By Lori Hammond Even in this digital world, grassroots marketing to local businesses can mean a 10- or 20-percent increase in qualified visits. Find out how to partner with local organizations without being a pest. In today’s digital world, it is easy to forget the value... Continue Reading
NAA Survey: Spotlight on Advocacy 365: Key Contacts The need for authentic advocacy is critical at the federal, state and local levels, no matter what the issue, or how niche-oriented it may be. Advocacy365, NAA's grassroots initiative, is individual citizens, like you, forming relationships... Continue Reading
The Rental Mismatch: Where are the Amenities? July 11, 2018 A key word for apartments these days is: Amenities. These extras, ranging from in-unit washers and dryers to a spin room, are what renters want. However, a recent report released by Apartment List shows that in some cities,... Continue Reading
Top 5 Mistakes Leasing Agents Make By Justin Cleary Multifamily Training and Career Development Apartment Marketing Apartment Leasing Let me start by saying, everybody makes mistakes. But the only way to correct those mistakes is to acknowledge them and work on fixing them.... Continue Reading
Strengthen Your Team With Job-Swapping June 18, 2018 Digested from Property Management Minutes Give leasing professionals first-hand experience with the maintenance team so they can better understand what a successful... Continue Reading
Selling Value at Renewal January 26, 2018 Digested from Multifamily Insiders The “price is too high” as a move-out explanation may mean the customer no longer sees value in a community. Find out how to sell... Continue Reading
NAAPAC NAAPAC NAAPAC is a non-partisan entity that supports Congressional candidates who represent good government and understand the needs and concerns of the apartment housing industry. It takes not only the collective power of the NAA, but also... Continue Reading
The Better Government Fund (BGF) This organization, while unable to contribute directly to candidates, is important to the NAAPAC in that it helps underwrite many NAAPAC fundraising efforts. The BGF can accept donations from both individuals and corporations. You can help advance the efforts of... Continue Reading
Barriers to Apartment Construction The country needs 4.6 million new apartments by 2030. How many are needed near you? https://weareapartments.org/ Continue Reading
The Issues Affecting You The 2017 NAA/NMHC policy priorities document provides the framework for the apartment industry's key federal legislative and regulatory issues. They cover a wide range of topics that can impact our members' businesses and the industry at large, positively or negatively.... Continue Reading
New Charts Help Answer Familial Status Questions July 14, 2017 New NAA/NMHC charts are now available to help property owners and managers make better decisions about familial status policies. The four charts provide a decision tree and a list of do’s and... Continue Reading
